ABOUT THE BRAND: “Re-Shaping values from 0 to 100”
The concept of connection to a fashion garment, and the idea of creating pieces to last is fundamental to this brand. Contemporary, clean and refined aesthetic.
0 means: zero waste, reduced pollution, and reduced emissions.
100 means: 100% high quality, Made in Italy, traceability, sustainability and transparency of the production.
To achieve this all steps of production must be controlled.
Patterns are developed with zero-waste techniques: Zero-waste is a design technique that eliminates textile waste at the design stage, adopting a zero-waste design approach reduces textile waste and the demand on natural resources.
“Approximately 15 percent of textiles intended for clothing ends up on the cutting room floor. When textiles are wasted so too are the resources, both natural and human labour resources, which were invested and imbedded into the textiles. It is vital to address the source of the problem by maximising the use of textile materials and by minimising the wastage.” Link
The outcome of Zerobarracento are fashion collections of zero-waste pieces that have a low environmental impact, and are respectful to the workers involved in their creation.
The band develops its collection in collaboration with several partners: hessnatur, Zignone, Mariamà, GreenFibers, Favini, Knopf Budke, Freudenberg and C.L.A.S.S..